Pharmacy Channel Strategies
Through widespread collaborations with pharmaceutical warehouses across Turkey and our dynamic network of sales representatives, we increase the accessibility of our prescription products in pharmacies. By segmenting based on regional distribution, prescription potential, and patient needs, we carry out targeted promotional and informational activities. Additionally, we support the proper use of our products through one-on-one communication and training-based promotional efforts with pharmacists.

Hospital Channel Strategies
We actively participate in contracts and direct procurement processes in public and private hospitals. For our product groups that require clinical expertise, we provide medical consultancy support and maintain regular communication with hospital pharmacists and relevant specialist physicians to promote the clinical acceptance and appropriate use of our products.

For both channels, we adopt a multi-channel marketing approach supported by digital promotional tools, field teams, and scientifically backed materials. Our goal is to establish a sustainable distribution and information network that creates value in line with patient safety and treatment effectiveness.